Luxardo Ultimate Mixologists’ Challenge is back!

Welcome to Luxardo Ultimate Mixologists’ Challenge 2024, a competition designed to elevate and endorse the artistry of Mixology, open to all bartenders in hotels, bars, restaurants, clubs and institutions in Ho Chi Minh City.

This year’s competition theme is A Tale of Heroes: Contestants are invited to create an original cocktail using Luxardo liqueurs, inspired by the hero figure in their life. Entries will be accepted from March 20 until April 10 (Online). 10 best entries will be selected to join the semi-final & 4 best contestants in top 10 will compete in the final on April 17.

Time to unleash your your infinite creativity & craftsmanship! Join us and take on this challenge!

Introduction

VND 2,000,000

Cash – Prize for the most Popular*
entry in the Online Submission Round

VND 5,000,000

Cash & Signature Luxardo
Collection Set

VND 10,000,000

PrizeS

Cash & Signature Luxardo
Collection Set

WHO ARE THE JUDGES?

Over 10 years of experience in hospitality
Founder of the bartender training center First Footstep Group
Over 8 years of being Co-founder of Takeover & Co, represents the Vietnamese bartender community

Mr. Le Ngoc Phien

Co-founder of Drinking & Healing

Each cocktail will be judged by Luxardo Brand Ambassador
and 02 local industry experts.

Gareth Franklin AKA Mister G has been Luxardo Global Ambassador since 2016, spreading the Luxardo love and trying to elevate the liqueur category to new heights
For more than 20 years, he has been travelling around the world, gaining a reputation for quality drinks, first class training and being 'that guy' who knows everything about liqueurs

Mister G

Luxardo’s Global Brand Ambassador

World-Class Champion Vietnam 2016
Over 13 years of mastering the art of Mixology, The Vinh founded BOO SG Cocktail Bar located in the heart of Saigon

Mr. The Vinh

Founder / Owner of BOO SG Cocktail bar

TIMELINE

LUXARDO MASTERCLASS

April 16th
TOP 10 and bartenders join the Masterclass which is hosted by
Mr. G – Luxardo's Global Brand Ambassador.

SEMI-FINAL ROUND

April 17th - 10:00AM – 12:30PM
• TOP 10 will make the cocktails on the stage.
• Find out TOP 4.

FINAL ROUND

April 17th - 02:30PM – 04:30PM
•TOP 4 make the cocktails on the stage based on the secret ingredients.
• Announce Champion, First Runner-up, Second Runner-up.

ONLINE QUALIFYING ROUND
& FAN’S FAVORITE

March 20th - April 10th
• Contestants share cocktails' images or clips online.
• Public Vote for their FAN’S FAVORITE cocktail.
• TOP 10 and FAN’S FAVOURTIE announced on April 12th.

2. FINAL ROUND

2.1 SEMI-FINAL
April 17th | 10 AM – 12.30 PM
Drinking & Healing | L2, 25 Ho Tung Mau, D1, HCMC.

10 contestants qualified for the semi-final will be announced by April 12th.
Each contestant will have 10 minutes to make the cocktail that they submitted in the Online Qualifying Round at the semi-final. Contestants will have a story-telling time to present their own Tale of Heroes.

2.2 FINAL
April 17th | 2.30 PM – 4:30 PM
Drinking & Healing | L2, 25 Ho Tung Mau, D1, HCMC.

4 final contestants for the final will be announced at the end of the semi-final.
The topic for the final will be a secret. But we’ll make sure it’s Fun and Fair for all contestants!

COMPETITION

Recipe requirements: Cocktails must contain
- At least 30ml of any Luxardo product, this can be a mix. For example: 15ml Luxardo Maraschino and 15ml Luxardo Amaretto
- Maximum of 7 ingredients, including dashes or drops.
How to submit:
- Post about the cocktail on your social media profile (photos of the cocktail OR video) – Tell us the story of your hero, the source of your inspiration for the cocktail. Let your creativity runs wild!
- Don’t forget to tag @LuxardoOfficial, @luxardo_g, @redapronvietnam & use the hashtag #Luxardo #LuxardoChallenge2024. You can choose the social media platform to submit your entry: Facebook OR Instagram. Kindly view the link to all profiles for tagging here.
- Send your post's link to marketing@celliersvn.com before 23:59 April 10th.
How to join Fan’s Favorite: You simply take few more steps
- Call for public votes such as like, comment, share on your post. The scoring criteria as follows:
Like: 1 point / Comment: 2 points / Share: 3 points
Note: If there is any fraudulent interaction, the result will be disqualified upon detect- Like Red Apron's Facebook
- Like Red Apron's Facebook or Instagram
- Send your post's link and your post's screenshot to marketing@celliersvn.com before 23:59 April 10th.
- Your post's screenshot must prove: the date & time and reactions (like, comment, share)
- The organizer makes the final decision on your submission time and screenshot

1. QUALIFYING ROUND

In the Online Qualifying Round, you’re invited to create an original cocktail using Luxardo liqueurs. The cocktail recipe should be inspired by the hero figure in your life. It doesn’t matter if it’s inspired by a historical figure, or your real-life heroes, or fictional superheroes, we want to hear your story: your own Tale of Heroes!

General rules

1. By participating in the competition you consent to being filmed or recorded during the semi-final & final.
2. Luxardo, Red Apron Fine Wines & Spirits and Celliers d'Asie are entitled to make full use of any film and/or recording in all current and future media worldwide without any liability or payment to you, including permitting others to do the same.

Top 3 winners must list 01 cocktail recipe using Luxardo products at their outlets

Top 10 contestants must join the Masterclass on April 16th

The contestant must be the original creator of the entry. The entry does not infringe on the intellectual property, privacy or publicity rights or any other legal or moral rights of any third party, including any current or former employer, and does not defame any person or identify any person by name other identifying information. | The entry has not previously been entered in any other contest or previously published in any medium. | The entry does not violate any law or regulation.

The contestants must be at least 18 years old.

LUXARDO’S WORLD

One of the oldest European firms producing liqueurs and spirits, Luxardo was established in 1821 by Girolamo Luxardo and still entirely controlled by the same founding family. Luxardo aims to pursue the intuition of its founder: manufacturing and trading the “Maraschino Originale” liqueur as well as other liqueurs, cultivating and trading Marasca cherries and their derivatives while implementing any initiative for their development in Italy and abroad.

Nowadays, Luxardo exports its specialties in over 86 different countries around the world, winning multiple awards for liqueurs & distillates along the way.

With 16 boutiques in Hanoi, Hoi An, Da Nang, Ho Chi Minh City, Phu Quoc and provincial branches; Celliers d'Asie Vietnam and Red Apron Fine Wines & Spirits offer an extensive collection of over 3,000 wines and spirits from prestigious international brands, family-owned wineries, glassware and accessories.

FOR INQUIRIES, KINDLY CONTACT

No 2 Chu Manh Trinh, Ben Nghe Ward,
District 1, Ho Chi Minh City

marketing@celliersvn.com

Tel : 0902 78 22 88