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What is a
TASTEMAKER
and why should they be celebrated
A Tastemaker is someone driven by a passion for flavour—a chef, a master, a connoisseur, who orchestrates a symphony for the palate. They take pride in their art and are meticulous about every detail. Vietnam, with its rich culinary culture, is the perfect place to explore the art of the tastemaker. Here, dishes steeped in history are passed down through generations, embodying the essence of tradition and passion.

This series marries the traditional history and passions of the Winemaker with those of the Tastemaker, introducing a fusion of East meets West. Classic Australian flavors paired with classic Vietnamese cuisine!
FEATURING TASTEMAKER ANH BẢY
CABERNET HAS STRONG TANNINS - A PERFECT MATCH WITH FATTY MEATS
About Nuong Lu Bay:

The Lu-grilled dish has a smoky flavor. This means that the spices are not the only factor that contributes to the taste of the dish. The key to the flavor of Lu-grilled food is the way it is cooked. The meat is cooked in a clay pot (Lu) over a charcoal fire. The smoke from the fire rises and permeates the meat, giving it a unique smoky flavor. Other methods of grilling, such as using drum, do not produce the same smoky flavor. This is because the smoke does not circulate as well in a drum as it does in a clay pot. Additionally, charcoal produces a different type of smoke than other fuels, such as gas or propane"
 
 “The fat, the richness can be too much, it becomes greasy. I can only eat this much if I don't drink wine, I feel full. Sipping a little tart red wine reduces the greasiness. Then I can sit down and continue eating and chatting.
CABERNET SAUVIGNON
WITH NUONG LU BAY

Thit nuong lu

Banh my chao

SHIRAZ
WITH BANH MI CHAO
FEATURING TASTEMAKER CO HONG
AUSTRALIAN SHIRAZ IS FAMOUS FOR ITS BIG FLAVOURS, RICH AND RIPE - PERFECT WITH GRILLED MEATS.
About Banh Mi Chao:

A memorable texture and taste experience are placed before customers, plated in the same small sizzling skillet everything is cooked in. Served at any time of day, a hearty mix of fried eggs, grilled meats, herbs, pickled vegetables and a drizzle of soy or chili sauce, all find their home on your plate when they are paired with a crunchy baguette. Rip and Dip. Rip and Dip. But this wasn’t always the case: Vietnam is a traditional country, so older generations didn’t quite connect with this dish immediately. It’s been the younger generation who have embraced this new way of enjoying these classic flavours and can be seen opening more and more Banh Mi Chao locations.

“Many people told me: I don’t know why my pâté is so delicious… I can recognize it by just smelling the aroma from a far distance. And [this wine] tastes like flowers or something, ]it]smells absolutely perfect. The wine also has a slightly astringent taste. It pairs well with my banh mi chao”

Cha ca

SAUVIGNON BLANC
WITH CHA CA
FEATURING TASTEMAKER ANH HIEN


AROMATIC FOOD NEEDS AROMATIC WINE. SAUVIGNON BLANC IS THE PERFECT CHOICE.
About Chả Cá

The shrimp source here is a key dipping sauce that greatly enhances the flavor of this dish, a salty, sweet and sour element. After grilling, the fish is then sautéed with dill and scallions in the pan. Peanuts and crispy rice paper add a nutty flavor, creating a balance between the flavors of the fish and the shrimp paste. The amount of chili can be adjusted to personal preference. Pickled vegetables like shredded onions and coriander act as sour elements to cut through the richness and stimulate the taste buds.
This grilled fish dish can be made with various types of fish, but catfish is particularly suitable because of its tender and smooth texture.
Typically, grilled fish is served and sold in restaurants. I feel like I am bringing one of Hanoi's signature dishes to more people, making it more accessible. This captures the true essence of street food: delicious, affordable, and convenient. And the street provides a unique Hanoi experience.
The grilled fish dish already has many flavors, but I find it pairs very well with wine. White wine, in particular, complements it beautifully.

There’s a lot going on in Cha Ca, a distinctive, very aromatic marinade dominated by the unmistakable turmeric and the dill, spring onion and dipping sauces. Overwhelming. Sauvignon Blanc works well because its an extremely aromatic variety, herbaceous in its own right with pungent tropical fruit aromas. It’s also light and refreshing and a lovely foil to fatty catfish.

Com tam

MERLOT
WITH COM TAM
FEATURING TASTEMAKER
SWEET, CARAMELIZED PORK. TOUGH MATCH. BUT MERLOT, SOFT AND RIPE… THAT CAN WORK.
About Cơm Tấm

Com Tam is the taste of the Mekong Delta cuisine, which errs on the side of sweet. But never are away in a dish is a complementary sour. What makes a good com tam? First you must start with Basically, with broken rice, and make sure grains must be separate. Second, you must use quality fish sauce (this is where the sour tang plays an important role!). You can’t ever forget the caramelized scallions with pork fat and crispy pork fat. With those three things, plus the pork chop, you’ve got perfection. Seek pork ribs that are a golden brown color, like glazed wings that have been grilled until it has a bit of charring to get that smoky flavor.

“For the pork chop, When you grill it, it needs to have a bit of charring to give it a fragrant, smoky aroma. That works here. This wine has a fragrance like black glutinous rice. The sweetness of this wine blends well with the broken rice. It has a sweet taste, and the aftertaste is sweet too. “
About Cao Lầu

The name 'cao lầu' originates from the noodles themselves: the name 'cao lầu' means a gourmet delicacy enjoyed on a high floor! The noodles are very unique and can only be found in Hội An. It has a great texture, soft and chewy because they are made with ash water.

When eating cao lầu, it should be combined with bean sprouts, lime, herbs from Tra Que Garden (a famous organic vegetable garden here) and a bit of Hội An chili sauce to achieve the perfect blend of flavors.

The result is an array of flavours all brought together by a soft, pillowy noodle.

“The wine has a fruity flavor, and overall, it's quite light…When combined with cao lầu, the two complement each other well. Overall, it's stronger than beer but lighter than spirits like rice wine.This wine is easy to drink and has a distinctive fruity aroma”

Cao lau

CHARDONNAY
WITH CAO LAU
FEATURING TASTEMAKER DƯƠNG HOÀNG VI VI
SOFT & ROUND WITH A HINT OF CITRUS. A GENTLE CHARDONNAY IS PERFECT WITH BIG LAZY NOODLES, PORK BELLY AND ZINGY LIME AND SALAD.

Banh xeo

PINOT GRIGIO
WITH BANH XEO
FEATURING TASTEMAKER
DELICATE PINOT GRIGIO WITH REFRESHING ACIDITY. PERFECT WITH BANH XEO’S SAVOURY PANCAKE AND ARRAY OF DELICIOUS YET SUBTLE FLAVOURS.
About Bánh Xèo

Making banh xeo feels like blending the best of the fresh ingredients of the community, like best friends coming together. First it begins with selecting the right rice—dry and not exposed to rain—to ensure the crispiest pancakes possible. The rice is soaked overnight, then ground into a fine batter for the next morning, with fresh coconut milk and turmeric added for flavor and color. The filling, prepared with ingredients like fresh shrimp, tender coconut heart, jicama, and mung beans, are then cooked to perfection. Once the pan is hot and ready, the batter is poured into a hot pan, sizzled and cooked until crispy, and folded over the filling. Fresh herbs, picked early in the morning, are served alongside, along with a homemade dipping sauce that balances the dish’s flavors.

“That's right, the dipping sauce needs to balance the flavors—sour, salty, and sweet. This balance ensures that when you dip, it tastes just right. Foods with oil and fat are less greasy and easier to enjoy with this wine. A bottle of wine is very good, very wonderful. When you sit down with a glass of wine, you feel that friendship becomes more heartfelt.”

VIDEO SERIES: MEET THE TASTEMAKERS 

THIT NUONG LU

BANH MY CHAO

CHA CA

COM TAM

CAO LAU

BANH XEO

De Bortoli is one of Australia's oldest wine producing families with almost 100 years of history. They grow their fruit in six of Australia's premier regions producing a range of style and price points. From their iconic Noble One in the sun drenched Riverina, to the irresistible elegance of the Yarra Valley, the nuanced charm of the King Valley and big, bold flavours from the hot and dry of Heathcote and Rutherglen.

De Bortoli’s Winemaker Selection is a homage to everything the family stands for: that great wine should be available to everyone. This range features six of the world’s best known varietals, grown in a few of Australia’s premier wine regions, and brought to life by the company’s team of Winemakers.

This group of skilled Winemakers have spent their lives massaging personality and soul out of bunches of grapes. So with this in mind, we wanted to explore Vietnam’s rich culinary culture and find the Tastemakers whose foods marry best with some classic Australian flavours.
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6 varieties available on Red Apron shelves throughout Vietnam & online store. Shop now & share your moments with us. Tag us in your stories!

SHOP NOW

6 varieties available on Red Apron shelves throughout Vietnam & online store.
Shop now & share your moments with us. Tag us in your stories!

UPCOMING EVENTS
With 16 boutiques in Hanoi, Hoi An, Da Nang, Ho Chi Minh City and Phu Quoc, Red Apron Fine Wines & Spirits offer extensive wine collections of 3000 wines and spirits from prestigious brands to family-owned wineries, glassware and accessories.

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